Under the background of new retail, many E-commerce giants at home and\nabroad have started to open offline stores, and claimed to incorporate the\nconsumption experience of offline stores into the superior future strategies.\nBased on the literature review and practical research methods, this paper explores\nthe characteristics of this new E-commerce offline store which involves\nonline and offline consumption experience features, and constructs the consumption\nexperience dimensions belonging to the E-commerce offline store:\nsensory experience, emotion experience, service experience, convenience experience,\ninteraction experience.
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